Using my data taken from http://www.strategicbusinessinsights.com/vals/presurvey.shtml or (SBI) and https://claritas360.claritas.com/mybestsegments/ I’ve realized how marketers can use this information or data to better market to one’s lifestyle. Ways in which the (SBI) survey can help markets have a better understanding of their current and potential clients can really give them a better understanding of how people spend their money and live their everyday life. From my results my first section it gave me an experiencers trademark for that I want everything, are first in and first of trend adoption, are up on the latest fashions, have a heightened sense for visual stimulation, and many more as you can see in the photo below.
All these responses can help marketers have a better understanding of who to promote certain products to people like me. The first one that stuck out to me was being the first in and out of trend adoption, this can help those marketers share the next up and coming idea or product to this group that enjoys staying up to the latest trend before the next one comes out. As for my second section of responses I got innovators for this I am always taking in information, are confident to experiment, make the highest number of financial transactions, have international exposure and many more. Which you’ll see
down below.
To better classify certain groups this survey can help marketers better understand how clients live their daily life, and ways they spend their money and the emotions it brings up when making certain decisions. Marketers can use this information to have a better view of the future by already having potential buyers with taking in the data given to you by (SBI).
After going through Clarita’s site and deciding which category I fell into and checking out my zip code I’ve come to the conclusion that this site can be very helpful for marketers to have a good understanding of the direct area to market their products. I would imagine this can have a lot to do with the average standards of each city, whether it’s the housing market where homes could start at $100,000 in one city and then one could start at $1 million for the average home. This site can really help determine whether your product will even sell in the area that you are promoting. Like let’s say you’re marketing a new designer purse, in the town of La crosse the likely hood of someone purchasing something like this is very little, however if you were to be promoting the purse in Beverly Hills there is a way greater of a chance that many people will be purchasing these items because many people in that area enjoy the pleasures of owning material items.